Sony Wants to be No. 2 in Tablets in 2011
In a rather bold statement, Sony has said that it aims to take the second position in the Tablet market after Apple by the end of the year. The statement surprisingly comes from a company which has no presence in the flourishing Tablet arena.
Reuters reported a Sony executive saying, "For sure iPad is the king of tablets. But what is the second, what is the third? Who is taking the second position? That is our focus, We would like to really take the number two position in a year.". The company's CEO Howard Stringer is also considering whether to add 3D viewing capabilities to Sony's yet-unheard tablet.
It's a very bold statement, as this is not 2010 anymore, where a bunch of Android 2.x Tablets tried to give the iPad a tough fight. The CES 2011 event in Las Vegas that ended a few days ago showed us some killer tablets that have the hardware and the software to capture the market share that Apple enjoyed last year. With time ticking away, Sony will have to do more than come up with just a competitive model if they want that No. 2 spot.
Can we expect the XPERIA brand to extend to a full-fledged Sony tablet? Will it have all the cool UI customizations like Timescape and Mediascape available in current XPERIA phones? Will it give lame excuses for not being update-able to a future version of Android?